Branding for Digital Products Branding must be lived – externally as well as internally. Thorsten Moser talks about brand development for start-ups and established companies.
The Role of Product Design in UX Design We shed a light on the role of Product Design and show you why well-designed digital products and services give you the decisive edge over your competition.
Why is Usability so important? Companies do well to look at their products from a customer-centric perspective. We illustrate how good usability can become a decisive market advantage ...
What is UX design? Everyone is craving for a good user experience ... But why is good UX design so important for companies too?
Why companies shouldn’t do without User Testing People tend to draw conclusions about others from themselves. We outline how companies can avoid these often expensive false conclusions while developing new products.
UX Writing: Microcopy with Macro Impact No website or app works without microcopy – let’s discover exciting insights about UX Writing and why it’s so important.
Five principles how tech is influencing UX and UI Design It has always been important for designers to understand technical aspects in order to come up with targeted solutions. Bu...
Mobile First: UX Design for all Screens Mobile First – Why we don’t call it “Mobile Only” and how good UX design helps you to reach your customers in the best possible way ...
Design Sprints: Why they are more than just fast Taking a look in the business’ crystal ball: how Design Sprints work and why they save you a huge amount of time and money ...
Is Responsive Webdesign an Overall Solution? We spoke to Boana founder Johannes Holl at his studio about screens, browser windows and cross-media user flows.
UX vs UI: What is the difference? Compared to other fields like industrial or graphic design, the design of software is a fairly new profession. Like any ne...
Text in Responsive Web Design Improve line-breaks and hyphenation on your web pages with computerized typesetting. It’s fairly easy.
The UX Sprint A repeatable two-week process for shipping high-quality tested UX and UI design rapidly.
Productness: A Mindset to design Digital Products and Services As digital media has evolved from simply-linked webpages to rich-applications, a new term seems to have emerged from a new...
How to design Landing Pages from the User’s Perspective A simple, yet powerful storyline framework for landing pages.
A Screen Size Map for Responsive Design I’ve been working on several projects dealing with responsive web design and multiscreen strategies, since these became a...
