Lykon

Lead funnel optimization for a health company

<b>An all new</b><br> funnel design

Turning conversion ideas into reality

<b>Improved</b><br>Usability

Turning user feedback into UX

Lykon

Visit website

INDUSTRY

Health

Timeframe

2021

TEAM

Design Lead
UX / UI Designers
Illustrator

About the project

Lykon is a healthcare brand for health seekers and hobby athletes. The company gathers expert knowledge in the field of health and nutrition. It offers DNA and blood tests that help uncover nutritional intolerances that stand in the way of sustainable weight loss or healthy digestion. Tests are accompanied by tailored supplements and personalized nutrition plans that help achieve health goals in the long term.

The design scope included developing an engaging UX flow for a digital health-check — a survey on health goals and issues that guides the user towards products best suited for their individual challenges. In addition we did a full website redesign — communicating the value for the user and restructuring the current information architecture.

<section class="section modular-portfolio-detail-list"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/03._full-width-with-margin-image/lykon--full-width-landingpage-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/03._full-width-with-margin-image/lykon--full-width-landingpage-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/03._full-width-with-margin-image/lykon--full-width-landingpage-1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/04._tile-image-2/Lykon--Quick-win-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/04._tile-image-2/Lykon--Quick-win-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/04._tile-image-2/Lykon--Quick-win-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/04._tile-image-2/Lykon--Quick-win-1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>Quick win:<br> optimized website navigation</h3> <p>As a side-project, we restructured the menus to enable users to find the products and information faster. Overall, the redesign has helped Lykon to communicate their value proposition more effectively.</p> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/05._full-width-with-margin-image3/Lykon-----all-mobile-screens-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/05._full-width-with-margin-image3/Lykon-----all-mobile-screens-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/lykon-ux-ui-design/05._full-width-with-margin-image3/Lykon-----all-mobile-screens-1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section id="cta-your-project" class="section padding-largest modular-call-contact "> <div class="wrapper"> <div class="flex-container"> <div class="flex-item-left"> <picture> <source media="(max-width: 767px)" srcset="/user/themes/boanastories/img/sales/s-profile-j2-mobile.jpg" /> <source srcset="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg 1x, /user/themes/boanastories/img/sales/s-profile-j2-2x.jpg 2x" /> <img src="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg" alt="Johannes Holl" /> </picture> <a href="https://boanastudio.com/team/johannes-holl" class="xs-text text-grey-60 image-caption"><b class="bold text-grey-40">Johannes Holl</b> <span class="not-on-s">• </span>Managing Director</a> </div> <div class="flex-item-right"> <div class="text"> <div class="headline l-text"> <span class="color">Let’s talk about</span><br>your project. </div> <div class="teaser n-text text-grey-60"> We can help reduce complexity and identify quick wins upfront. </div> <div class="actions"> <a href="https://boanastudio.com/contact" class="button primary">Get free consultation</a> </div> </div> </div> </div> </div> </section>