Intao

Branding for leadership e‑Learning

Two strategy & brand workshops

to define tonality and target groups

30+ name suggestions during develoment

to test & find the final one

Three UX sprints

to develop the e-learning concept and app

T-shaped Learning Solutions GmbH
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INDUSTRY
HR-tech Startup
Timeframe
2018
TEAM

Project Consultant,
UX / UI Designers,
Brand Designer

About the project

The Berlin-based start-up Intao offers a digital and sustainable online tool for in-house training.

We not only developed the app for Intao, but also the name and the associated branding to get to the heart of the company's playful and accessible approach to coaching with a little twist: stimulating and cheeky dialogue offers that make you think.

Exploring
brand and tonality

A logo and claim
that transports Intaos values

The founders of Intao firmly believe that a company can only develop further if the people in it have the opportunity to learn together. We developed a logo for the client that clearly and succinctly expresses this philosophy.

Supportive learning
in your own way

To enable customers to learn individually and at their own pace, we worked with the Intao team to develop a didactic concept and the corresponding app, which can be equipped with customised learning content depending on the company.

Let’s talk about
your project.
We can help reduce complexity and identify quick wins upfront.