Intao

Branding for leadership e‑Learning

<b>30+</b> brand name suggestions

to test & find the final brand

<b>2</b> strategy & brand workshops

to define tonality and target groups

<b>3</b> UX sprints

to envision and design an e-learning app

T-shaped Learning Solutions GmbH

Visit website

INDUSTRY

HR-tech Startup

Timeframe

2018

TEAM

Project Consultant,
UX / UI Designers,
Brand Designer

About the project

The Berlin-based start-up Intao offers a digital and sustainable online tool for in-house training.

We not only developed the app for Intao, but also the name and the associated branding to get to the heart of the company's playful and accessible approach to coaching with a little twist: stimulating and cheeky dialogue offers that make you think.

<section class="padding-largest no-padding-bottom module-portolio-detail-headline bg-grey-05"> <div class="wrapper"> <h2 class="l-text center"> <span class="color">Exploring</span> <br class="not-on-s">brand and tonality </h2> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom bg-grey-05"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/02._large-image-01/Intao-exploring-brand-and-tonality-------1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/02._large-image-01/Intao-exploring-brand-and-tonality-------2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/02._large-image-01/Intao-exploring-brand-and-tonality-------1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/03._tile-mages/Intao-logo-and-claim1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/03._tile-mages/Intao-logo-and-claim1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/03._tile-mages/Intao-logo-and-claim2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/03._tile-mages/Intao-logo-and-claim1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>A logo and claim <br>that transports Intaos values</h3> <p>The founders of Intao firmly believe that a company can only develop further if the people in it have the opportunity to learn together. We developed a logo for the client that clearly and succinctly expresses this philosophy.</p> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/04._large-image-02/Intao-branding-material-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/04._large-image-02/Intao-branding-material-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/04._large-image-02/Intao-branding-material-1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list bg-grey-05"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/06._tile-image-02/Intao-mobile-produkt-design-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/06._tile-image-02/Intao-mobile-produkt-design-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/06._tile-image-02/Intao-mobile-produkt-design-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/intao-brand-leadership/06._tile-image-02/Intao-mobile-produkt-design-1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>Supportive learning<br>in your own way</h3> <p>To enable customers to learn individually and at their own pace, we worked with the Intao team to develop a didactic concept and the corresponding app, which can be equipped with customised learning content depending on the company.</p> </div> </div> </div> </div> </section> <section id="cta-your-project" class="section padding-largest modular-call-contact "> <div class="wrapper"> <div class="flex-container"> <div class="flex-item-left"> <picture> <source media="(max-width: 767px)" srcset="/user/themes/boanastories/img/sales/s-profile-j2-mobile.jpg" /> <source srcset="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg 1x, /user/themes/boanastories/img/sales/s-profile-j2-2x.jpg 2x" /> <img src="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg" alt="Johannes Holl" /> </picture> <a href="https://boanastudio.com/team/johannes-holl" class="xs-text text-grey-60 image-caption"><b class="bold text-grey-40">Johannes Holl</b> <span class="not-on-s">• </span>Managing Director</a> </div> <div class="flex-item-right"> <div class="text"> <div class="headline l-text"> <span class="color">Let’s talk about</span><br>your project. </div> <div class="teaser n-text text-grey-60"> We can help reduce complexity and identify quick wins upfront. </div> <div class="actions"> <a href="https://boanastudio.com/contact" class="button primary">Get free consultation</a> </div> </div> </div> </div> </div> </section>