Evalink

Redefining storyline and web experience

12 qualitative
interviews

with clients and industry experts

Three strategic
workshops

to define tonality and target groups

37 individual illustrations

to make functions clearly understandable

Evalink

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INDUSTRY

Security, Alarm Management Software

Timeframe

2022 (6 months)

TEAM

Design Lead
UX / UI Designers
Copy Writer

About the project

Sitasys offers one of the most advanced software platforms for alarm management in the whole security industry.They asked us to help them finding the right tone of voice for their target group and redesign the whole storyline for their entire web experience.

Together with the client we defined their target groups in several strategy workshops and developed new tonality guidelines and an overall storyline for their sales approach. The new focus was translated into the new design language and website structure.

Differenciated target groups
by individually & specifically addressing them

The website needs to effectively address multiple target groups and persuade them to contact the evalink team in a professional and convincing manner.

Telling stories & building trust
with explanatory illustration-text modules

Throughout the evalink website redesign process, our focus was on engaging users with visually appealing content and imagery, while avoiding overwhelming them with excessive technical details. To achieve this, we opted for image-text modules that provide users with a clear insight into the tool, while also appearing fresh and playful.

We incorporated these modules throughout the website as they are easy to build in terms of programming and highly reusable. Additionally, they display comprehensible behavior in responsive design, allowing for optimal user experience on all devices. For example, in mobile view, the modules are stacked vertically, making it easy for users to follow the story.

Price Calculator –
Find the best setup for you

The price calculator is a critical tool on the evalink website, and we have refined its content and design in close collaboration with the evalink team to ensure that it retrieves all necessary information while remaining streamlined and clear for users.
We have incorporated simple sliders that enable users to specify the number of devices and sites, while also providing the option to switch between modules and packages. The calculator displays prices in three different currencies and ultimately provides users with an estimate of monthly costs.
Furthermore, the price calculator is optimized for reliability and can be used seamlessly on all required devices.

Evalink Marketplace –
all your integrations in one place

Another key feature of the website is the evalink marketplace which is providing users with detailed information such as tutorials and other resources on various software integrations that can be combined with evalink products.

To enhance user experience, we have incorporated a sidebar that displays all categories and provides filters for refinement, in addition to the classic search bar. The thumbnail elements are displayed as cards, ensuring optimal display and smooth pagination on different devices, while also giving users a clear idea of the type of integration.

Overall, the evalink marketplace provides a comprehensive resource hub for users to explore and discover new software integrations that can enhance their experience with evalink products.