Digital DJ Pool

A DJ Pool platform reimagined

<b>Rebranding</b> each touchpoint

the "cherryphones" are the new unique signature

<b>UX-Overhaul</b> of the platform

Slicker user flows, clearer actions, appealing upselling - in an all new UI

Digital DJ Pool

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INDUSTRY

Music Tech

Timeframe

Several Sprints in 2020 and 22

TEAM

Lead Design
Designers UX / UI

About the project

Digital DJ Pool is a place for labels, artists and managers to promote their music by submitting it directly to DJs and radio stations worldwide. The platform offers a large library of music in over 40 genres.
Besides a general UX overhault, we designed a simple and inspiring discovery experience and a range of social networking features to increase user engagement on the platform. The project scope included the platform's desktop and mobile experience, as well as the new website, branding and design system.

<section class="section modular-portfolio-detail-list bg-grey-05"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container"> <div class="flex-item-left"> <div class="vertical-middler"> <h3>A brand worth recognizing</h3> <p>Tasked with modernising the brand's look and feel, we designed a new adaptive logo and harmonised and extended the colour palette of the user interface. The so-called "Cherry Phones" became the client's new trademark, loved and adapted by its target audience.</p> </div> </div> <div class="flex-item-right img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/01._rebranding/digitaldjpool-branding-materials-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/01._rebranding/digitaldjpool-branding-materials-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/01._rebranding/digitaldjpool-branding-materials-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/01._rebranding/digitaldjpool-branding-materials-1x.jpg"> </picture> </div> </div> </div> </section> <section class="padding-largest no-padding-bottom module-portolio-detail-headline bg-grey-05"> <div class="wrapper"> <h2 class="l-text center"> <span class="color">Redesign & UX-Overhaul</span> <br class="not-on-s">of the platform </h2> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom bg-grey-05"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/03._full-width-no-margin-image-2/digitaldjpool-beefore-after-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/03._full-width-no-margin-image-2/digitaldjpool-beefore-after-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/03._full-width-no-margin-image-2/digitaldjpool-beefore-after-1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/04._tile-image-1/digitaldjpool--what-you-missed-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/04._tile-image-1/digitaldjpool--what-you-missed-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/04._tile-image-1/digitaldjpool--what-you-missed-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/04._tile-image-1/digitaldjpool--what-you-missed-1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>Create music sets<br> in minutes</h3> <p>Digital DJ Pool is an indispensable resource for DJs looking to create their sets with ease. The browsing experience has been thoughtfully designed for easy navigation, allowing the user to curate sets in a matter of minutes. Users can find tracks, artists and labels fast and download whole crates to streamline their set creation process.</p> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container"> <div class="flex-item-left"> <div class="vertical-middler"> <h3>Hand-picked selections<br> every week</h3> <p>The discovery of new tracks is the cornerstone of the product. That’s why the vast library can now be explored through curated lists and daily updated charts and trends pages that provide inspiration. The platform offers new music every day, directly from labels, artists, and producers.</p> </div> </div> <div class="flex-item-right img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/05._tile-image-2/digitaldjpool-hand-picked-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/05._tile-image-2/digitaldjpool-hand-picked-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/05._tile-image-2/digitaldjpool-hand-picked-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/05._tile-image-2/digitaldjpool-hand-picked-1x.jpg"> </picture> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool--feedback-module-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool--feedback-module-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool--feedback-module-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool--feedback-module-1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>Encouraging<br> interaction</h3> <p>The platform experience is enriched by interactive features - artists can now get valuable feedback from DJs in over 150 countries around the world and gain global exposure. Users can follow DJs, labels and artists they love and stay up to date with a personalized feed of music and notifications about the newest releases.</p> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container"> <div class="flex-item-left"> <div class="vertical-middler"> <h3>Mobile experience for music<br> on the go</h3> <p>With the mobile app you can listen to new music, build crates, and refine your playlists from any location. Files can be downloaded and played offline - you’ll never have to worry about unreliable network connection.</p> </div> </div> <div class="flex-item-right img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool-mobile-screens---stream-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool-mobile-screens---stream-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool-mobile-screens---stream-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/06._tile-image-3-4/digitaldjpool-mobile-screens---stream-1x.jpg"> </picture> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list bg-grey-05"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/07._last-tile-image/digitaldjpool-quick--win-1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/07._last-tile-image/digitaldjpool-quick--win-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/digital-dj-pool/07._last-tile-image/digitaldjpool-quick--win-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/digital-dj-pool/07._last-tile-image/digitaldjpool-quick--win-1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>Quick win: Track your performance<br> with transparent data</h3> <p>Digital DJ Pool is a comprehensive platform designed for artists and record labels looking to promote their music. We designed a range of powerful features that grow your fan base, track global exposure, and promote new tracks effectively. With our analytics and insights, artists can measure their performance in real time, allowing to make data-driven decisions and take their music to the next level.</p> </div> </div> </div> </div> </section> <section id="cta-your-project" class="section padding-largest modular-call-contact "> <div class="wrapper"> <div class="flex-container"> <div class="flex-item-left"> <picture> <source media="(max-width: 767px)" srcset="/user/themes/boanastories/img/sales/s-profile-j2-mobile.jpg" /> <source srcset="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg 1x, /user/themes/boanastories/img/sales/s-profile-j2-2x.jpg 2x" /> <img src="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg" alt="Johannes Holl" /> </picture> <a href="https://boanastudio.com/team/johannes-holl" class="xs-text text-grey-60 image-caption"><b class="bold text-grey-40">Johannes Holl</b> <span class="not-on-s">• </span>Managing Director</a> </div> <div class="flex-item-right"> <div class="text"> <div class="headline l-text"> <span class="color">Let’s talk about</span><br>your project. </div> <div class="teaser n-text text-grey-60"> We can help reduce complexity and identify quick wins upfront. </div> <div class="actions"> <a href="https://boanastudio.com/contact" class="button primary">Get free consultation</a> </div> </div> </div> </div> </div> </section>