The Love Europe Project

Branding for a political film series

sperl+film GmbH
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INDUSTRY
Entertainment
Timeframe
2 months in 2017
TEAM

Brand Designer, Art Director

About the project

A group of filmmakers came together to show different perspectives on Europe. Their short films were broadcast on ARTE and ZDF. Boana created a brand for them.

<section class="padding-largest no-padding-bottom module-portolio-detail-headline bg-grey-05"> <div class="wrapper"> <h2 class="l-text center"> <span class="color">Exploring</span> <br class="not-on-s">brand approaches </h2> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom bg-grey-05"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/02._large-image-01/europeproject-exploring-brand-approaches-1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/02._large-image-01/europeproject-exploring-brand-approaches-2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/02._large-image-01/europeproject-exploring-brand-approaches-1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list bg-grey-05"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container reverse-order"> <div class="flex-item-left img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeprojecta-blue-heart-stand-for1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeprojecta-blue-heart-stand-for1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeprojecta-blue-heart-stand-for2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeprojecta-blue-heart-stand-for1x.jpg"> </picture> </div> <div class="flex-item-right"> <div class="vertical-middler"> <h3>A blue heart &lt;br&gt;stands for friendship and trust</h3> <p>In the symbolic world of hearts - and emojis - the bright red symbolizes romantic love, the calming blue friendship and trust. The logo highlights these aspects of Europe.</p> </div> </div> </div> </div> </section> <section class="section modular-portfolio-detail-list bg-grey-05"> <div class="wrapper portfolio-detail-list"> <div class="item flex-container"> <div class="flex-item-left"> <div class="vertical-middler"> <h3>A brand exposed &lt;br&gt;a political group</h3> <p>The project received media coverage with ARTE, ZDF and other European television channels. The premiere was celebrated at the Zoo Palast Cinema in Berlin.</p> </div> </div> <div class="flex-item-right img-mobile"> <picture> <source media="(max-width: 767px)" srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeproject-in-media---1x.jpg" /> <source srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeproject-in-media---1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeproject-in-media---2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/03._tile-mages/europeproject-in-media---1x.jpg"> </picture> </div> </div> </div> </section> <section class="padding-largest no-padding-bottom module-portolio-detail-headline"> <div class="wrapper"> <h2 class="l-text center"> <span class="color">A brand transporting</span> <br class="not-on-s">a statement. </h2> <p class="sn-text section-paragraph center">As part of the brand identity, &quot;europa in the power of heart&quot; can be used as a placeholder for the word love in order to to create a campaign feel.</p> </div> </section> <section class="section modular-portfolio-detail-list no-padding-sides no-padding-bottom"> <div class="headline-large-image"> <div class="item-wrapper"> <div class="item"> <div class="image img-mobile"> <picture> <source media="(max-width: 767px)" srcset="" /> <source srcset="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/05._large-image-02/europeproject-transporting-a-political-statement1x.jpg 1x, https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/05._large-image-02/europeproject-transporting-a-political-statement2x.jpg 2x" /> <img src="https://boanastudio.com/user/pages/04.cases/branding-movie-film-logo-the-love-europe-project/05._large-image-02/europeproject-transporting-a-political-statement1x.jpg}"> </picture> </div> </div> </div> </div> </section> <section id="cta-your-project" class="section padding-largest modular-call-contact "> <div class="wrapper"> <div class="flex-container"> <div class="flex-item-left"> <picture> <source media="(max-width: 767px)" srcset="/user/themes/boanastories/img/sales/s-profile-j2-mobile.jpg" /> <source srcset="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg 1x, /user/themes/boanastories/img/sales/s-profile-j2-2x.jpg 2x" /> <img src="/user/themes/boanastories/img/sales/s-profile-j2-1x.jpg" alt="Johannes Holl" /> </picture> <a href="https://boanastudio.com/team/johannes-holl" class="xs-text text-grey-60 image-caption"><b class="bold text-grey-40">Johannes Holl</b> <span class="not-on-s">β€’ </span>Managing Director</a> </div> <div class="flex-item-right"> <div class="text"> <div class="headline l-text"> &lt;span class=&quot;color&quot;&gt;Let’s talk about&lt;/span&gt;&lt;br&gt;your project. </div> <div class="teaser n-text text-grey-60"> We can help reduce complexity and identify quick wins upfront. </div> <div class="actions"> <a href="https://boanastudio.com/contact" class="button primary">Get free consultation</a> </div> </div> </div> </div> </div> </section>