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The Love Europe Project
Branding for a political film series
sperl+film GmbH
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INDUSTRY
Entertainment
Timeframe
2 months in 2017
TEAM
Brand Designer, Art Director
About the project
A group of filmmakers came together to show different perspectives on Europe. Their short films were broadcast on ARTE and ZDF. Boana created a brand for them.
Exploring
brand approaches
A blue heart
stands for friendship and trust
In the symbolic world of hearts - and emojis - the bright red symbolizes romantic love, the calming blue friendship and trust. The logo highlights these aspects of Europe.
A brand exposed
a political group
The project received media coverage with ARTE, ZDF and other European television channels. The premiere was celebrated at the Zoo Palast Cinema in Berlin.
A brand transporting
a statement.
As part of the brand identity, "europa in the power of heart" can be used as a placeholder for the word love in order to to create a campaign feel.
