The Love Europe Project

Branding for a political film series

sperl+film GmbH
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2 months in 2017

Brand Designer, Art Director

About the project

A group of filmmakers came together to show different perspectives on Europe. Their short films were broadcast on ARTE and ZDF. Boana created a brand for them.

brand approaches

A blue heart
stands for friendship and trust

In the symbolic world of hearts - and emojis - the bright red symbolizes romantic love, the calming blue friendship and trust. The logo highlights these aspects of Europe.

A brand exposed
a political group

The project received media coverage with ARTE, ZDF and other European television channels. The premiere was celebrated at the Zoo Palast Cinema in Berlin.

A brand transporting
a statement.

As part of the brand identity, "europa in the power of heart" can be used as a placeholder for the word love in order to to create a campaign feel.

Let’s talk about
your project.
We can help reduce complexity and identify quick wins upfront.